In Bewegung mit IRIEDAILY!
I have been an IRIEMEMBER since the 90s. I am proud to have seen Iriedaily grow from a small local business to a big company. From management to design, marketing and distribution, I know many of the people who make IRIEDAILY what it is - a Berlin original.
Serious Brand
It fills me with joy to see brands like Serious specializing in functional streetwear for breaking. The idea of establishing an international lifestyle brand in urban dance and making the breaking industry self-sustainable is just cool. Serious combines style and functionality to take breaking gear to a new level, helping to shape the future of breaking culture in an autonomous and contemporary way.
